Usage examples of "campbell's" in English with translation to Russian

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Also discouraging for them is Campbell's normal advertising budget, which adds very much less to the cost per can sold than such a budget would for a competitor with a very much smaller output. Столь же обескураживающе действует на них рекламный бюджет Campbell, который в расчете на одну проданную банку консервов дает гораздо более низкие издержки, чем у конкурирующих компаний с гораздо меньшим объемом производимой продукции.
Far more important, Campbell has a major competitor that most companies do not have to contend with and that, as rising production costs cause higher prices to the consumer, can cut significantly into Campbell's market. Еще серьезнее то, что у Campbell есть главный конкурент, с которым не приходится вести борьбу большинству других компаний. При значительном удорожании производства и росте потребительских цен этот конкурент может отнять значительную часть рынка компании Campbell.
When Campbell's own costs rise, as they can do sharply in an inflationary period, prices to the consumer cannot be raised more than the average of other foods or there could be a shift in demand away from soups to other staples. Когда собственные издержки Campbell начинают расти — особенно резко эта тенденция проявляется в периоды высокой инфляции, — компания не может допустить, чтобы цена для потребителя поднялась значительнее, чем средний рост на продукты питания, иначе может произойти сдвиг спроса от супов к другим продуктам.
Next, and probably most important of all, because Campbell's is a recognized product that the customer knows and wants when he enters the supermarket, the retailer automatically awards to it a prominent and fairly sizable area of his always sought-after shelf space. И еще один, возможно самый важный фактор: поскольку Campbell является признанной торговой маркой (покупатель знает продукт и ищет его, заходя в супермаркет), управляющие магазинами автоматически отводят ему видное место на стеллажах и достаточно большие площади.
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