Usage examples of "кастомизация" in Russian with translation to English

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Кстати, существует противоядие против коммодитизации или превращения продукта в товар, и это кастомизация или изготовление по запросу заказчика. Now, there's an antidote to commoditization, and that is customization.

Потребители ищут ощущения аутентичности или естественности от того, что они покупают, но в своей публикации "Массовая кастомизация" Джозеф Пайн говорит, что продать аутентичность очень сложно, так как по-просту такого предмета не существует. Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing.

Моя первая книга называлась "Массовая Кастомизация" - вчера она пару раз упоминалась - то как я обнаружил движение в сторону экономической стоимости, было осознанием того, что индивидуализация товара автоматически превратилась в сервис, так как товар стал производиться под потребности конкретного человека, товар не производился для склада, а отправлялся по запросу данному конкретному человеку. My first book was called "Mass Customization" - it came up a couple of times yesterday - and how I discovered this progression of economic value was realizing that customizing a good automatically turned it into a service, because it was done just for a particular person, because it wasn't inventoried, it was delivered on demand to that individual person.

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